ARoS has been approved as an official Culture Pass provider by the Danish Agency for Culture and Palaces. This means that all young people with a culture pass can experience ARoS completely free of charge from 30 September 2025 until the end of 2026. 

The Culture Pass is a new offer for young people between the ages of 15 and 24 who are not in employment or education. The aim is to make it easier for young people to find their way into meaningful communities and have positive experiences with culture and sport, which in the long term can inspire and motivate them to take the next step towards employment or education. 

“We are incredibly happy to welcome a group of young people who might not normally visit the museum and offer them a meaningful community centred on art. ARoS aims to be a museum for everyone, and as a cultural passport provider, we are taking an important further step in that direction,” says ARoS Museum Director Rebecca Matthews. 

The Culture Pass will come into effect on 30 September 2025. Young people in the target group will receive a digital culture pass worth DKK 1,000 per year in 2025 and 2026, which can be used for approved experiences throughout the country, including concerts, museum visits, theatre performances and sports. 

At ARoS, the culture pass can be used for single tickets and annual passes. In 2025, young culture pass users will be able to experience exhibitions such as Alexander Tovborg – Divine Comedy, Jenkin van Zyl – Lost Property, Isaac Julien – Once Again... (Status Never Die) and Anna Boghiguian – The Sunken Boat, as well as enjoy the panoramic view of Aarhus from Olafur Eliasson's iconic Your rainbow panorama (2011) or come face-to-face with Australian artist Ron Mueck's 4.5-metre-tall and 500-kilogram sculpture Boy (1999), one of the highlights of the ARoS collection. 

About the Culture Pass 
The Culture Pass was established to provide easier access to cultural, community, and sports activities for approximately 43,000 young people aged 15–24 who do not have a secondary education, are not employed for more than 18 hours per week, and are not enrolled in an educational programme. In addition, the pilot project also covers approximately 9,000 young people enrolled in preparatory basic education (FGU). 

The Ministry of Culture has entered into a cooperation agreement with the Danish Sports Confederation and Dansk Kulturliv, which is responsible for developing and operating the Culture Pass — including identifying the target group and ensuring their access to the scheme. 

A total of DKK 140 million has been allocated to fund the 2024–2026 pilot programme for the Culture Pass, as agreed by the government and the political parties SF, Ø, RV, and ALT on 20 November 2024. 

Attached press photos may be used freely with following credit: 
Mads Smidstrup © ARoS 2025. 

For more information, please contact 

ARoS Press and Communication 
presse@aros.dk 
+45 61904942