ARoS has an ambition to be among the ten most eminent art museums in the world. To achieve this, a different and untraditional strategy will be applied where the museum e.g. will cultivate close links to society/the local community.

Further, ARoS has instituted the ARoS Triennial, held for the first time in 2017; dedicated an entire storey to the innovative gallery ARoS Public, and there are plans to extend the museum to provide additional space to accommodate greater numbers of people and more art.

ARoS features four spacious galleries, an ARoS Focus gallery, and a storey featuring installational art. In each of these galleries, ARoS presents art from either the museum collection or by national and international artists, including e.g. Grayson Perry, Robert Mapplethorpe, Joana Vasconcelos, Bill Viola, Olafur Eliasson, Paul McCarthy, Shirin Neshat, Lucian Freud, and Francis Bacon.