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YES IS MORE - BIG - Bjarke Ingels Group

YES IS MORE - BIG - Bjarke Ingels Group
December 5th - February 2010

WEST GALLERY

With a play on Mies van der Rohe’s famous quote, “Less is More,” BIG lays out a positive approach urging optimism even in a time of crisis. The exhibition is conceived as a three dimensional comic book about architecture. Told in a linear way, frame by frame, bubble by bubble, chapter by chapter the exhibition unfolds through a 130 meter cartoon strip titled “Yes is More”. The accompanying catalogue is likewise a manga-inspired archicomic that reveals through candor and humor the evolutionary storyline of 35 projects in BIG City. Within this cartoon universe, the public is invited to embark on a journey of discovery of BIG's creative process, following their ideas from the drawing board to the finished building. Models of Danish and international projects form a complimentary part to the exhibition, lit up like a major city at night.

Bjarke Ingels, Founding Partner of BIG:

"I am a cartoonist at heart that discovered that you can also create powerful visuals and tell interesting (funny) stories outside the image frame or the speech bubble. I like individual freedom combined with collective effort. And I love to express myself as well as creating the conditions for others to express themselves."

ABOUT BIG

BIG is a Copenhagen based group of architects, designers, builders and thinkers operating within the fields of architecture, urbanism, research and development. The office is currently involved in a large number of projects throughout Europe, the Middle East and Asia.

BIG’s architecture emerges out of a careful analysis of how contemporary life constantly evolves and changes. Like a form of programmatic alchemy BIG creates architecture by mixing conventional ingredients such as living, leisure, working, parking and shopping. By hitting the fertile overlap between pragmatic and utopia, BIG seeks to change the surface of our Planet, to better fit contemporary life forms.

ABOUT THE PUBLICATION

The YES IS MORE catalogue illustrates for the first time BIG’s budding architectural
oeuvre to be exhibited at ARoS. As opposed to the classical architectural monograph, the catalogue is a manifesto of pop-culture proportions. The publication details an approach that ensures that all methods, processes, and tools to develop an architectural concept are just as wild, no holds barred and results oriented as the environment they are designed for and which BIG embraces with a boundless YES.

Bjarke Ingels, Founding Partner of BIG
The ambition of the catalogue is to capture the experience of the personal visit to the studio, the construction site or the building – and to transmit the energy of a face to face encounter. A comic book is all about communicating action, movement — development or even evolution — replacing composition and scale instead of time. A large detailed image inspires the reader to contemplate — study — explore — and a sequence of small diagrams makes your eyes roll over them faster. Thus was born YES IS MORE – the catalogue.

Already in its 2nd edition the catalogue covers 35 projects through 400 pages accompanied by an afterword by Harvard educator and Volume editor Jeffrey Inaba.

PUBLICATION FACTS

YES IS MORE - An Archicomic on Architectural Evolution
BIG - Bjarke Ingels Group
Softcover: 400 pages
Publisher: BIG (20 Feb 2009)
Edition: 2nd ISBN: 9788799298808
Language: English
Product Dimensions: 17cm x 25 cm

Aros Allé 2 | 8000 Århus C. | P 8730 6600 | F 8730 6601 | info@aros.dk
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